Influencer Valeria Marquez died at age 23 after she was shot at her own beauty salon in Jalisco, Mexico, per a report from the local attorney general
The beauty guru and model — who had over 200,000 followers between TikTok and Instagram — was livestreaming when the tragedy occurred
Per the Jalisco attorney general’s office, authorities are currently investigating the events that led to her death and the person or people responsible
Model and influencer Valeria Marquez has died at 23 while livestreaming from her beauty salon in Jalisco, Mexico.
According to a report from the local attorney general’s office, the tragedy occurred around 6:30pm, while Marquez was at her Blossom Beauty Lounge. Initial investigations state that a man entered the establishment and fired a gun at her.
The fatal blow was caught on camera, as Marquez was actively filming live content on TikTok for her followers. In the video that’s since circulated on various platforms, she appears to clutch her ribcage after the blow and slump over.
Per the preliminary report released by Jalisco officials on Tuesday, May 13, authorities responded to 911 calls and verified her death, with paramedics on site confirming she had no vital signs.
At the time of the government announcement, police officers and an agent from the public prosecutor’s office were gathering intel for further investigation to identify the person or people responsible. Members of the Jalisco Institute of Forensic Sciences reportedly collected evidence, and her body was said to be transported for an autopsy and official identification by family, per the report from the local attorney general’s office
Her final posts included selfies and professional modeling photos, and she’d just posted a since-expired mirror selfie on her Instagram Stories when news broke of her tragic death. At the time of her death, the beauty guru had 149,000 Instagram followers and over 114,000 TikTok followers, many of whom mourned Marquez in comments on her recent posts.
“She was very beautiful,” reads an English translation of one user’s response. “I hope justice is served, she didn’t deserve that ending.”
Another follower wrote, “I had the opportunity to meet her in person, a person with a very beautiful energy, [I] am still in shock.”